Toms #JoinTheJrop

Best Strategy Marketing Initiative - Non-traditional Retailing, SCAD

Creating a new strategic initiative for an existing company who is confronted with a business conflict. Along with collaborating with a group in SCAD’s New Media class on producing marketing advertisements and visual mock-up’s. #JoinTheJrop initiative is set in place to showcase that Toms shoe giving mission is genuine by connecting consumers with the kids who receive the shoes during a drop.